We love animals. Without cats, we clearly wouldn't have the internet. Without puppies, we'd have cosmic voids in our souls, reaching for something to love, something to love us back through thick and thin. Something that looks at you with hopeful little eyes as if to say, "You're my best friend and the coolest person I know! Are you going to eat that?" But I digress.
The branding masters at Zeus Jones had just launched the new Be Happy line of dog food from Purina. The line aims to foster and enhance our furriest of friends' innate happiness, so Zeus Jones asked us to create an iPhone and Android application to carry that message into the digital realm.
Spreading happiness is a lot easier than one may think. Users take a photo within the app, or select one from their phone's photo library. From there they can add Be Happy graphics including cats, dogs, hearts and word bubbles to really up the cute factor.
Let's be honest, 8 out of 10 times, cute equates happy. That's not an exact scientific principle, but it's real close.
Once the photo is perfected, users can share it through Twitter, Facebook and email. The concept is simple, the results are lovable, the happiness is inevitable.