Bon Iver

We pride ourselves on our taste in clients, especially when said client has won 2 Grammys and played synthesizers with Kanye West. Because that means we're one degree away from playing synthesizers with Kanye West.

That being said, when you're off jet setting around the world, hanging with Kanye, winning Grammys and creating sweet jams to keep the cool kids dancing for days, you need a website that's easy to update and lovely to look at. That's where we come in.

Perhaps the most striking feature of boniver.org is the fullscreen video background. Bon Iver tapped some serious film making talent to create these stunning, visual abstractions — one to correspond with each track off of Bon Iver, Bon Iver. As users interact with the music player on the site, switching between tracks, the site's background, primary navigation, links and even photography color shift to suit the
track's palette.

If so compelled, users can choose to hide the site's content and navigation in its entirety, sit back and get lost in the video artistry. Bon Iver's live performances compose entire worlds filled with light, color and sound. It only makes sense his online presence would too. The result is a site that elevates music to both a visual and audio experience, and does so way better than any version of Windows Media Player ever could.

Yes, WordPress is awesome for blogging. It also happens to be dynamite for building highly scalable websites. We supercharged and modified a WordPress backend to make the site as easy to update from a tour bus as it is on a desktop computer. Wherever internet connectivity exists Justin can post from a phone, via email, or through the CMS.

The beauty of this site is that we didn't change the way our client does business. And by "does business" we mean, posts to the internet. By utilizing Bon Iver's favorite third party tools to power various pages, it was business as usual, just with a fancier, more complete front end. The site's Shows page utilizes CrowdSurge to power tour schedules and ticket sales, while TopSpin takes care of the e-mail list sign up. Both the Blogtower and News pages automatically pull in content from Bon Iver's Twitter, Instagram and Vimeo profiles, making them constant streams of Bon Iver goodness from around the web.