The Minnesota Timberwolves had just gone through a makeover adding a group of new players to the team, making it the perfect opportunity to grow their fan base. The latest wolves lineup needed to reignite the season-to-season super fans, and to unite the super fans with the new fans just starting to root for their hometown team. A one man wolf pack isn't enough. They needed a community for players and fans to connect. They needed a nation: a Wolves Nation.
It all started right before the NBA draft. Wolves Nation had a countdown to the draft and reported play-by-play progress while the draft picks were made. Once the teams were finalized, the site became a central hub to follow all things Timberwolves. Fans were introduced to new players through team bios and Twitter feeds. The video player kept the community up to speed during practices and post-game wrap ups, while an integrated blog hosted contests and showcased fan-submitted content.
Using the Fan Chatter module, fans could login with their Twitter accounts and converse directly with each other and the athletes, strengthening the bonds that make Timberwolves fans rock the Howl-O-Meter game after game. [Wolf noise.]